Considerations For Utilizing Business Cards For A Competitive Advantage
Many people today have business cards that meet some very basic requirements and nothing more. They are still using them as a means of providing their name, address and phone number to a customer. This might have been enough years ago, but in today’s world it just might not meet your needs.
With the advent of email and the internet, some began to see the possibilities of using that small document as more than a page in someone’s address file. As more information was placed on the document it became a tool to provide important data to your clients. In its simplest form that might only be your company’s identity, but it could also be product information. The idea was to make it memorable to your client so that he saved it.
When it is time to order your next card there are many things to consider. You want it to be a tool that is useful, so consider some of these factors as you make a decision on the design of this new tool for your business.
The first consideration needs to be the message that it trying to be conveyed. Is it the branding and identity of the company at a high level, or much more specific and down to a particular product? It might contain website addresses that act as hints on how to find out more about the company and its products. Or, it might contain testimonials of existing customers that are persuasive in soliciting new customers. The point is, what the card is to convey will help determine the size, shape, and all other elements of the end product.
Through the years there has been a fairly standard size used, but there is nothing to force you to accept this standard. Making yours a different size from the norm can get it noticed, and your imagination is the limit as far as selecting which size you do use. One disadvantage of being a different size is that your customer may not be able to file your card with all the others, and it could get lost. The primary objective is to make your card memorable, but not for the wrong reasons.
If you determine that you prefer to maintain the standard size, and yet want more surface space for printing, there are at least two options available. One is to print on both sides. This way you can provide the basic details as normal, and then some sort of additional information on the flip side. If this isn’t quite enough space for your message, there is the option to make a foldable card. It ends up being the normal size when folded, but gives you four surfaces for printing. This also makes yours unique without being a different size, and gives you plenty of space for conveying your message.
If price is not a big concern, and one or two surfaces are enough for what you decide to print, a new option is to use plastic instead of the traditional paper. You can get plastic in a variety of colors, or in clear or a frosted translucent. If you prefer to stick with paper, but want to be different, there are now many color options available. That pop of color in a stack of white cards could make yours really stand out from the rest.
Another new option is to put your photograph somewhere on the document. They say a picture is worth a thousand words, and that just might work in your favor. The photo will help your customer associate your face with your name and company, and might make it easier for him to feel like he knows you better than others. This could give you an edge when he is deciding which product to buy, which is exactly the purpose of the card in the first place.
The purpose of your business cards is to make an impression. As you plan your new design, think about what it is you want your clients to remember. That will help you select a design that has a lasting impact, both to your clients and to your business results.
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